The Metaverse: Virtual identities for the next digital revolution Union Avatars & IED Barcelona

In this post, we are going to try to explain to you what is the metaverse. These past weeks, since Mark Zuckerberg announced Facebook will be renamed as META we have been hearing a lot about it but, what is truly the metaverse?

Metaverse is a concept coined in 1992 by Neal Stephenson in his book Snow Crash. The term, however, has long evolved ever since. The concept metaverse, as we understand it in 2021 refers to a virtual universe and an ensemble of worlds embedded in a three-dimensional digital universe.

Our physical universe is a collection of worlds connected in time and space and so it is the metaverse. The creation of the metaverse means the creation of a new reality, a new universe, as beautiful, rich and full of wonders as the real one. Or even more.

But it is much more than that. It is a community. It is a place where we can project the vision we have of ourselves. In real life, we might not always identify with what we see in the mirror. In the metaverse, however, we can create our avatar and embed it with both the physical appearance we identify with and the values, strengths and weaknesses we have.

Changing the way we communicate with others and the world

The metaverse is changing some of the paradigms regarding people’s interconnection, consumerism and the very core of the capitalistic system. Business models of many companies are adapting to this new world. Apart from the giant Facebook, we may find a lot of companies accomodating to the digital world, such as Balenciaga which collaborated with Fortnite to create a new fashion collection specifically costumed for the multiverse. They have their products inside the metaverse without needing to sell them outside in the physical world. 

In the video below, our CEO Cai Felip will also talk about how much of our self do we have to put into our digital identity to remain ourselves and many other interesting necessary questions for the development of our virtual identities in the metaverse.

Wait no more and click below to learn about the metaverse!



  1. Babatunde Ikuomola

    The COO,

    I came across your organizational profile on LinkedIn, which piqued my interest, and I would like to join your team (as a remote employee). I have a keen interest in the metaverse, virtual identity solutions, data analytics, and marketing and communications. I worked in the construction and real estate industry for about 13 years until July 2020 and I possess undergraduate and postgraduate degrees in both Law and Building from universities in the UK and Nigeria. I have data analysis, project management, marketing, contract management, and business development skills. I am currently based in Lagos, Nigeria. Can you please let me know your opinion about the prospect of me joining your team?

    Kind regards


    • David Beltran

      Good evening Babatunde!

      Sorry for the late reply.
      Unfortunately, as of now, we don’t have any openings that match your skills. Nevertheless, we would love to have your contact information and consider your application for future openings.

      Please send an email to with your CV and a short bio/cover letter.
      Thank you for your interest, we will be in touch!

      All the best,

      Union Avatars: Linking Realities


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